Today it is easier than ever to become an entrepreneur. This has been made possible largely by the advances in technology over as few as the last five years. It’s a reasonable expectation that if you have a computer loaded with basic software and an Internet connection, you’re in business! You can work from home or anywhere as a one-man or one-woman band, you can do what it took a whole team of people to do in the past!
One of the reasons why it is so much easier today is because of social media. Social media makes it possible for you to reach the widest range of users across multiple demographics. Entrepreneurs have found that they can target their marketing program and maintain a presence on social media by letting current or potential customers know about upcoming events. Businesses can also offer links to value-added content such as blog posts and video that can boost brand recognition or promote other products and services that are being offered.
Here are some of the most popular and effective social media platforms that home based entrepreneurs use in order to promote and build their businesses.
Facebook – This website is one of the most popular on the web and one of the first places you will find your customers. Facebook for business (https://www.facebook.com/business/ ) offers a number of different options for enterprising home-based business owners to introduce their product and services to their current or potential customer base. They also have customer service that can help whenever it’s needed.
Twitter – While some may question just how effective sending out just 140 characters in a single ‘Tweet’ can be, there are lots of entrepreneurs of every type who have mastered the Twitterverse. Few businesses today don’t make use of this social media site – including our current President! Twitter utilizes #hashtags to feature interests and automatically shortens URLs so you can send links out to your latest videos and content.
LinkedIn – (https://www.linkedin.com/) has long been relied upon within the corporate sphere as the place to have your resume or your promotional materials seen by other businesses. Having a LinkedIn account puts you in front of corporate decision makers and buyers who can use your products and services now. If you are an entrepreneur who engages in a B2B model, then consider LinkedIn as being a must-have social media account to have in your portfolio.
Pinterest – (http://www.pinterest.com) People like to collect pictures and information about the topics and things that they’re interested in. Pinterest has taken this to a whole new level in providing a kind of scrapbook for people to gather ideas and inspiration from many sources. Pins are placed by users on their own personal set of boards, usually based around a central topic idea for each board.
Clever entrepreneurs have linked their content to these pictures that get shared around the site. When a user clicks on the image they are taken to content to discover more or even a link to buy. Turning interest into a solid sale is something that Pinterest is very good at doing in the social media sphere.
Instagram – (http://www.instagram.com) If pictures are worth a thousand words, having an Instagram account can get your message out effectively. It is estimated that there are more than 5 million businesses that use Instagram as a part of their marketing program – so if you aren’t using Instagram, you are quite simply leaving money on the table. Everyone from celebrities to mommy bloggers understand that a picture can promote ideas clearly and generate interest in the same way that Pinterest does. Both personal and business users can link to off-site content and web pages to get their message out. Like LinkedIn, Instagram can connect you with B2B decision makers who can use what you’re offering.
WordPress.com – (http://www.wordpress.com) Blogging offers a unique way to inform customers. If you’re thinking of setting up a blog, WordPress.com offers blogging space for free, or you can pay as little as $18 per year to register your very own domain. One of the really great things about WordPress blog posts is that there are a number of widgets that allow you to promote your blogposts via other social media venues. With the click of a button, visitors of your business blog can send your content via email, send it out in a tweet, or share it on Facebook, Pinterest, and Instagram.
Google+ & YouTube – Originally created as an alternative venue to Facebook by the developers at Google, Google+ has evolved on its own. It is still a social media website and linked to other related content.
YouTube, also owned by Google. If you want to learn how to do something – anything at all, check out YouTube and you can find instruction in just about any area. YouTube has also been an ideal venue for entrepreneurs to let others know about their product or services and producing a video of it. Videos and channels on YouTube can further build your brand let your customers know everything your business has to offer.
You hold the power to transform your life!