Facebook, email, twitter, texting…
Fun, but also massively distracting for someone who works from home. Social media diverts our attention, time, and ultimately our money.
And it all comes down to this question: how much do you value your time?
We’re less focused on our home based business when we’re constantly checking our newsfeeds, posting comments, and uploading photos. Before you know it, an hour has passed and we’re behind on the item we promised ourselves we’d complete that day.
That’s allowing social media to use us instead of the reverse.
And that’s a loss for you, your business, and your loved ones.
You’d think it would be easy to discipline ourselves to avoid what’s distracting us. But we justify that a few minutes engaging on social media won’t hurt because we’ll be more relaxed.
But social media also depletes our concentration levels. And that’s bad for business.
Many people find it difficult to concentrate on one task at a time these days. According to Cal Newport, author of Deep Work: Rules for Focused Success in a Distracted World, our addiction to social media weakens our concentration skills. Our brains learn to “crave a quick hit of stimulus at the slightest hint of boredom.”
“If you’re serious about making an impact in the world,” he says, “power down your smartphone, close your browser tabs, roll up your sleeves and get to work.”
The most liberating action you can take today is to limit your social media usage. Do you feel resistance to that idea? That’s a good reason to make a change!
You might be protesting that social media is part of your business. If so, take a small action step which reframes how you use social media to work for you instead of against you.
Start small. Identify a goal for kicking the distraction habit. Taking a break? Do a few quick stretches instead of checking your email or tweeting. Go outside and get some fresh air. You’ll feel refreshed and more productive when you return to your desk.
Then add another small step. Turn off your phone until you’re finished with that blog post you’ve been working on for a week. You’ll find you can concentrate more easily and finish your work more quickly.
Your reward? You can jump back online, post your blog, and receive the benefits as a marketer. That’s feeling powerful and using social media to your advantage—instead of it using you.
When we allow ourselves to get distracted by social media, we inadvertently say yes to becoming a part of someone’s agenda. And we’re saying no to what we really want to achieve with our life.
Be invisible online and limit auto log-ins. Once you’re logged out of your social media sites, turn off auto-login. That will make it harder for you to sneak a quick peek of your newsfeed. And you’ll be offline, so no distracting dings or bells will make you lose focus. We instinctively respond to bells, which is another example of how technology uses us instead of the reverse.
The same goes for email alerts: turn them off or power down email and check it at certain times of the day. The goal is to create a daily ritual that best serves you and your work from home business.
Set limits on the amount of time you will spend on social media each day. You’ll get more done and get things done faster.
Don’t make the last and first thing you see each day your phone. Wake up to a different ritual, one that’s more personal and starts your day out positively by giving you time to reflect.
Avoiding mass distractions will benefit you and your business. Let us know how you limit mass distractions from your work life in the comments below.