Now that you know why creating a brand is important, plus the basics and first steps, we should cover something else that is as valuable – social media.
In this post you’ll learn why social media marketing is crucial for your business, especially when you’re the one in charge, and how to leverage social media to improve your brand and land new clients.
Why Social Media is Essential for Your Home Based Business?
Most people are spending the bigger part of their days online. They are all communicating with one another, keeping in touch with friends and being exposed to advertising. After that became possible by simply using your phone, people are now receiving notifications anywhere, regardless of what they’re doing. And what matters even more, they’re interested in it, checking their phones and other devices constantly, and have a desperate need to stay up-to-date.
The social media startups are booming more than anything else. People are on Facebook, they share and look at other people’s beautiful photos on Instagram. Snapchat became a hit not only among teenagers but businesses too started profiting from it. LinkedIn is the go-to place to check out someone’s work experience and education. notifications from Twitter are coming all the time because people share recent articles they read. Others are creating communities on Google Plus based on a common interest. And so on.
What I’m trying to say is that people are on all social media platforms all the time. And these are not just readers eager to see your content, or your target audience that will pay for your product, but also potential business partners, influencers, mentors, investors, etc.
So you have to be there too. But there are some things you need to do before you see the real benefits of using social media to grow your home business and personal brand. Here they are:
How to Make the Most of Social Media
1. Invest some time into creating your profiles.
It may be a personal profile with your name and picture, or a business one with the logo and your offers, or even both. It depends on your goals.
In the case of freelancers, that will be you yourself and your services, together with a link to your website, past experience and even some personal details.
If it’s solely about the products you’re selling and there’s no need to connect with people on a more personal level, that would be a company profile.
But in both cases you need to fill in all the fields each platforms gives you as each can be crucial.
Also, here’s the place to use the professional photos we mentioned in the previous post.
2. Create a strategy for each social media channel.
They are all different and that’s important to keep in mind. You can’t use Twitter the same way you use G+, for instance. At some platforms photos are more important, while on others you should go with short videos. At some places there’s a limit to the characters you can use, while at others long-form content is preferred.
So do your research, make a plan on what, when and how many times to post on each channel, and stick to this.
Some business owners decide to outsource that part of the job. But if you’re on a budget or enjoy doing that, you can easily do it yourself and test things over time to see what works best.
3. Be useful.
Don’t share just your own articles or product pages. Have different types of content.
Some examples are articles of other people in the niche you found interesting, inspirational videos, image quotes, questions about current events so that you can start a discussion with your followers, thanking people for following you, etc.
Just don’t make it all about you.
4. Connect with people.
Reach out to people personally every day too. That’s time-consuming but it can lead to big things.
For example, the influencers in your niche are also on social media. Why not write an article where you mention them and their work and reach out personally on social media to let them now? That’s a fantastic way to provide value, get noticed and even get a mention from them in front of their many followers.
But do that with other people too. Whenever someone gives you a like, leaves a comment or shares your link, text him to say thank you.
That’s how you become a smart social media user, have fun, form relationships and build your personal business brand.
What about you? What’s your favorite social media platform and why?