Is there a secret to success? Some say it’s about being generous.
Because “giving starts the receiving process,” as entrepreneur and motivational speaker Jim Rohn once noted.
But how does generosity result in a more successful business?
For many businesses, generosity marketing is on the rise and offers a successful model. Think Zappos, for going beyond expectations and providing superior customer service. Or Toms, with its One for One® model, which helps one person in need around the world for every product sold.
For every large company that advocates generosity, there are many entrepreneurs who give as part of their business message and mission. They might support global initiatives or smaller community charities by giving their time and or money. They often build their generosity campaigns into their businesses right from the start.
Even if you can’t give at this level just yet, don’t assume you have nothing to give. There are plenty of ways you can be generous in your home based business and your life.
But there’s an important mindset to have when you’re being generous. Give without expecting anything in return. Simply be generous because you can and because it feels good to help others.
Your generosity will come back to you in unexpected ways.
Here Are A Few Ways You Can Practice Generosity:
Express Your Spirit of Generosity In Your Own Unique Way. Delivering a great personal experience is one of the best things you can give your customers. You’ll be promoting social connection and making people feel at ease. And because they feel appreciated, they’ll also be more responsive.
Create Meaningful Relationships. Give more of yourself—through encouragement, opportunities, connections, and support. Empower the people around you. Compliment your client, recognize a vendor’s good service, or respond to a blog commenter.
Share Your Best Self. A simple thoughtful comment has amazing ripple effects. The next time you think about how much you appreciate your customer, why not share that thought? You never know when that one positive remark will change the day for someone. Or how it will end up affecting you.
Be A Mentor. Even if you’re just starting out with your business, there’s someone who could use your expertise and knowledge. Share your experiences and provide advice and direction to those who ask. Even an hour from a busy schedule will have a significant impact. And the invaluable knowledge and expertise could mean the world to them.